MotoGP is a highly popular motorsport that attracts millions of fans worldwide. With its global reach and thrilling races, sponsoring a MotoGP team or event is an excellent way for companies to promote their brand and reach a large audience. In this article, we'll take a look at the various sponsorship packages available and the associated MotoGP sponsorship cost.
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MotoGP Team Sponsorship: Sponsoring a MotoGP team is an excellent way to promote a brand and reach a large audience. This type of sponsorship typically involves branding on the motorcycle, team clothing, and other team-related materials. It also includes premium hospitality at races and opportunities to create content for PR and social media. The cost of team sponsorship varies widely, but it is estimated to be in the range of $150,000 to $5 million per year.
MotoGP Team Technology Partnership: Technology partnerships are another popular form of sponsorship in MotoGP. This type of sponsorship involves a company partnering with a team to provide technology or engineering expertise. The cost of technology partnerships varies widely, but it is estimated to be in the range of $50,000 to $250,000 per year.
MotoGP Official Partner: Companies can also become an official partner of MotoGP, which provides extensive branding opportunities, including trackside advertising and activation, as well as rights to use the MotoGP logo and enjoy premium hospitality. The cost of becoming an official partner is estimated to be in the range of $1 million to $5 million per year.
MotoGP Race Sponsorship: Another option for companies looking to sponsor MotoGP is to sponsor a specific race. This type of sponsorship includes trackside advertising and branding, as well as opportunities for activation and engagement with fans. The cost of race sponsorship varies, but it is estimated to be in the range of $100,000 to $300,000 per race.
In conclusion, sponsoring MotoGP is an excellent way for companies to promote their brand and reach a large and engaged audience. The cost of sponsorship varies widely depending on the type of sponsorship and the level of exposure and activation desired. Companies should carefully consider their objectives and budget when choosing a MotoGP sponsorship option, but also rely on experts like Drive Sports Marketing.