Not all racing series can offer the same opportunities.
For instance, a Formula 1 sponsorship can be a very effective platform to promote your brand to a 500M global audience, while Formula E is the perfect medium to showcase your sustainability credentials. IndyCar, with its strong presence in the North American market, can be a powerful tool to strengthen client relationships in this highly competitive region.
The World Rally Championship (WRC), known for its thrilling off-road racing, offers a unique way to engage audiences with the excitement and adventure of rallying. The World Endurance Championship (WEC), with its prestigious races like the 24 Hours of Le Mans, is an ideal platform for building strong client relationships through endurance racing.
MotoGP, as the pinnacle of two-wheel motorsport, can instead be a powerhouse of sensational content.
The same goes for the individual teams—some have a highly engaged digital fanbase and produce very creative content, while others offer the best hospitality experiences and technical integration opportunities.
Here is where Drive comes into play, helping brands to enter the motorsport ecosystem by selecting the best platform, but also working alongside a team to create a commercial strategy or supporting a driver in developing new sponsorships.
Nothing can be more effective than a team of specialists helping you navigate the motorsport ecosystem and structure your sponsorship in the most strategic way.
